The empty screen is the one that decides
Most teams design the full dashboard and bolt on a shrug for day one. Here is how to invert that order without slowing the build.
Notebook
Things I keep having to explain.
Notes on interface design, design systems and running a practice — mostly written because I had explained the same thing for the fourth time.
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Name your tokens for what they do
Call it brand-primary and you will be renaming four hundred references next year. A naming scheme that has survived three identity changes intact.
The eleven questions before a quote
Scope creep starts in the first email, not the third month. These questions surface the real project, and occasionally end the conversation early.
Designing the ugly states
Loading, error, partial and overflowing. A practical checklist for the screens that never make it into a case study but define how a product feels.
A handover that outlives you
The test of a design engagement is not the launch. It is whether the team can build the eleventh screen six months later without calling you.
Check contrast before it gets pretty
Colour accessibility fails late because it gets checked late. Moving the check to the start costs nothing and saves the palette.
Two project slots open from September
Have you got something that deserves doing properly?
Tell me what is broken, who it is breaking for, and what happens if it stays that way. That is enough for me to come back with a scope and a number.