S/04
Identity
Marks, type and colour scoped for a team that has no design department to maintain any of it.
For teams without a design department
If nobody at your company owns the brand full-time, the identity has to hold itself together. That changes what gets made: fewer variants, clearer rules, and everything exported at the sizes you need before you need them.
The guideline is short on purpose
A hundred-page guideline is a filing cabinet. Four to eight pages, mostly covering what not to do, gets read — and a guideline that gets read is the only kind that works.
What you get
A primary mark and lockups, a type scale with a self-hosted font setup, a documented palette, an asset kit sized for every surface, and a short written guideline.
What is included
A primary mark with the two lockups you will actually use
A type scale named for its job, with a self-hosted font setup
A palette with contrast ratios documented, not assumed
A guideline short enough that people read it